A Brief Overview of DuckDuckGo
DuckDuckGo vs. Google: Key Differences
There is a common perception that Google is ‘The Best’, a company that delivers the best services to its users and always working to improve them. But when it comes to honoring user privacy, there is a big loophole. This is the gap that DuckDuckGo addresses effectively. Following are some of the key differences between DuckDuckGo and Google you should know about:
As mentioned above, the one key factor where Google badly disappoints its users is the privacy part. Google is based on a business model that relies on tracking users’ activities. This is why Google provides a number of services other than the search engine to make users utilize more of Google services in their daily activities. Through all these Google services, such as YouTube, Google Maps, Google Drive, Google Docs, and others, Google collects all the valuable information it needs from the users. On the other hand, when you search anything on DuckDuckGo, the platform will deliver you the desired results but never stores a single piece of information about it. In fact, it offers different add-on extensions, such as Privacy Essentials, to help you further restrict your privacy.
Biased Results and Ecosystem Traps
Let’s assume you searched the movie “The Maze Runner” on Google. The first thing you will see is the links of YouTube (Google-owned service). This means that Google wants users to opt for its services and remain in its ecosystem. Google always shows its services on top of the results to make users click them. But if you search the same movie, “The Maze Runner” in DuckDuckGo, you will get more resourceful web links of different platforms.
In most Google searches, you will see that the first page is loaded with multiple ads, making it quite annoying. While in DuckDuckGo, there are very minimum ads, and they are just based on search keywords, not based on your search history or personal profile.
Google is a giant corporation, but they are terrible at it when it comes to customer support. In fact, if your Gmail account gets locked, it’s a never-ending journey for making Google listen to your request. But it is the opposite case in DuckDuckGo. They listen to all the feedback they receive, give social media responses, and provide the customer support you expect a company to deliver.
DuckDuckGo is working with the vision to bring back the internet trust and let the internet users have control of their personal information. Users should have a clear right whether they want to be part of personal data collection. They must be educated on why the company wants to store the data, along with all the minor to major use of that data. DuckDuckGo is playing its part by donating a significant amount of its profit to other companies who are also following the internet’s same trusty standards.
DuckDuckGo went a step ahead in January 2018, when it released a number of tools meant to let users maintain their privacy across their internet usage. The company renewed its mobile apps and browser extensions to also include encryption, tracking protection, and instant private search access. During this update, DuckDuckGo also added a Site Privacy Grade rating feature that rates a site from A to F, showing the site’s level of privacy. In short, all of DuckDuckGo browser features or mobile apps are trying to protect user privacy and keep their personal information safe from untrusty sites.
When companies like WhatsApp and many others are changing their privacy policies and storing more user data, a lot of us are becoming concerned with our privacy. Due to that, all those apps and platforms that are honoring user privacy are seeing a tremendous rise in the number of new users, such as Signal and Telegram. DuckDuckGo ensures user privacy and provides other great features to deliver top-notch performance and reliability to its users.